What the brand says
The product name describes the brand’s positioning. A claim-by-claim assessment for this exact product has not yet been completed.
Brand product reference · Pack artwork and size may differ from the pictured image.
Cream moisturiser · Skincare
This 50 ml variant from Plum is indexed as a cream moisturiser. Use the formula reference and quantity alongside alternatives with a similar purpose. The product name describes the brand’s positioning; Beaut.in has not independently tested its performance.
This 50 ml variant from Plum is indexed as a cream moisturiser. Use the formula reference and quantity alongside alternatives with a similar purpose. The product name describes the brand’s positioning; Beaut.in has not independently tested its performance.
Product identity, formula references, independent evidence, customer experience and retailer prices answer different questions. Missing data is labelled and is not treated as a negative rating.
The full source list stays on Beaut.in. Search the names below; open an explanation when it is mapped in our ingredient library.
Aqua (Water), Glycerin, Helianthus Annuus (Sunflower) Seed Oil, Caprylic/Capric Triglyceride, Betaine, Propanediol, Glyceryl Stearate Citrate, Glyceryl Stearate, Garcinia Indica (Kokum) Seed Butter, Cetearyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Tocopheryl Acetate, Niacinamide, Benzylalcohol dehydroacetic acid, Potassium Sorbate, Fragrance, Calendula Officinalis (Calendula) Flower Extract, Matricaria Recutita (Chamomile) Flower Extract, Sambucus Nigra (Elder) Flower Extract, Salix Alba (White Willow) Bark Extract, Trifolium Pretense (Red Clover) Flower Extract, Rosa (Rose) Flower Extract, Xanthan Gum, Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil
| # | Source ingredient name | What we have documented |
|---|---|---|
| 01 | Aqua (Water) | Role not yet mapped in the Beaut.in library |
| 02 | Denaturant · Hair Conditioning · Humectant · Oral Care · Skin Protecting · Solvent · Viscosity Controlling · Perfuming · Fragrance · Skin Conditioning - Humectant | |
| 03 | Helianthus Annuus (Sunflower) Seed Oil | Role not yet mapped in the Beaut.in library |
| 04 | Caprylic/Capric Triglyceride | Role not yet mapped in the Beaut.in library |
| 05 | Hair Conditioning · Humectant · Skin Conditioning - Humectant | |
| 06 | Solvent · Viscosity Controlling | |
| 07 | Glyceryl Stearate Citrate | Role not yet mapped in the Beaut.in library |
| 08 | Glyceryl Stearate | Role not yet mapped in the Beaut.in library |
| 09 | Garcinia Indica (Kokum) Seed Butter | Role not yet mapped in the Beaut.in library |
| 10 | Skin Conditioning - Emollient · Surfactant - Emulsifying · Emulsion Stabilising · Surfactant - Foam Boosting · Opacifying · Surfactant - Cleansing · Viscosity Controlling | |
| 11 | Simmondsia Chinensis (Jojoba) Seed Oil | Role not yet mapped in the Beaut.in library |
| 12 | Vitis Vinifera (Grape) Seed Oil | Role not yet mapped in the Beaut.in library |
| 13 | Antioxidant · Skin Conditioning | |
| 14 | Smoothing | |
| 15 | Benzylalcohol dehydroacetic acid | Role not yet mapped in the Beaut.in library |
| 16 | Fragrance · Preservative | |
| 17 | Fragrance | Role not yet mapped in the Beaut.in library |
| 18 | Calendula Officinalis (Calendula) Flower Extract | Role not yet mapped in the Beaut.in library |
| 19 | Matricaria Recutita (Chamomile) Flower Extract | Role not yet mapped in the Beaut.in library |
| 20 | Sambucus Nigra (Elder) Flower Extract | Role not yet mapped in the Beaut.in library |
| 21 | Salix Alba (White Willow) Bark Extract | Role not yet mapped in the Beaut.in library |
| 22 | Trifolium Pretense (Red Clover) Flower Extract | Role not yet mapped in the Beaut.in library |
| 23 | Rosa (Rose) Flower Extract | Role not yet mapped in the Beaut.in library |
| 24 | Binding · Surfactant - Emulsifying · Emulsion Stabilising · Gel Forming · Skin Conditioning · Surfactant - Cleansing · Viscosity Controlling | |
| 25 | Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil | Role not yet mapped in the Beaut.in library |
Names and ordering follow the recorded source. Ingredient names do not reveal undisclosed concentrations or establish finished-product performance. An unmapped role means our explanation is pending.
The product name describes the brand’s positioning. A claim-by-claim assessment for this exact product has not yet been completed.
No independent finished-product test has been assessed for this record. Ingredient information alone does not verify the product’s advertised results.
Verified customer reviews are not connected. Beaut.in has not assigned a star rating or a quality score.
No discrepancy recorded. This does not establish completeness or a match to every batch.
Directions, warnings, skin-type suitability, origin, manufacturer, importer and shelf-life should be transcribed from the exact Indian pack or an exact verified listing. These fields are not yet verified in this report; generic directions have not been substituted.
Purchase links are kept here. Confirm the selected size, pack, seller and final payable price before buying.
Source-listed reference; recheck this exact pack and final payable price.
Buy at Plum official store ↗These are dated listing references, not a live best-price claim. Shipping, coupons, memberships and delivery availability can change the payable total. Current stock is not continuously monitored. No affiliate commission is configured.
Explore alternatives from other brands, then compare exact variants. Shared purpose does not establish an identical formula, a verified dupe or suitability.
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View full report →Catalogue identity: Plum official store · checked 2026-10-27.
Formula reference: https://plumgoodness.com/products/e-luminence-deep-moisturizing-creme · Official Indian brand website; a reference for this product family, not a batch-matched Indian pack.
Evidence links are for attribution. Purchase options are grouped above. This is a growing reference record, not a complete assessment of every Indian batch.